Winter coat shopping can be quite challenging because you won’t know how well it will work until you put it on in optimum outside conditions. And if it doesn’t meet your expectations by then, it’s probably too late to return it.

Canada Goose has set up the “Cold Room” at a few of its stores, simulating cold- weather conditions and what it feels like to wear its clothing in the cold. This is especially helpful if you’re shopping in the hot months.

All of Canada Goose’s products are given a Thermal Experience Index (TEI) grade. Even in below-freezing temperatures, the Cold Room enables consumers to test the ratings.

THE COLD ROOM EXPERIENCE

The idea behind Canada Goose’s Cold Room is deceptively straightforward: Provide customers a setting where they may try on Canada Goose coats in the circumstances for which they were made.

According to Dani Reiss, President & CEO of Canada Goose, “The Cold Room simulates how we test our product; now, our consumers will have the same opportunity.” Our testing ground for gear is the Cold Room. At the end of the year, Cold Rooms will also debut in the flagship locations in Boston and Montreal. operate between 0 and -13 degrees Fahrenheit, says Reiss. The variety of temperatures is intentional; it was motivated by the typical springtime temperature in Churchill, Manitoba.

He continues, “Churchill is also the headquarters of Polar Bears International (PBI), which we have sponsored for more than 10 years. Polar bears are known to inhabit the area.”

The polar bear cause is strongly allied with Canada Goose. It has created a PBI Collection of jackets and accessories for men, women, and kids, for which it donates $50 from each item’s sale to PBI in order to assist the study of and public awareness of polar bear habitat conservation.