Jacquemus, a renowned fashion brand known for its playful and unconventional marketing stunts, has recently released a new viral video on its official Instagram account. The video showcases oversized Jacquemus Le Bambino bags on wheels being transported through the streets of Paris. In contrast to the brand’s signature small bags, these new bags are massive, resembling the size of a bus, and come in chocolate brown, orange, and pink colors.

Despite the realistic appearance of the bags in the video, Jacquemus has clarified that they are actually 3D renderings, not physical bags. In the captions of the video, the brand humorously expresses its newfound appreciation for its home city, Paris, stating “I THINK I LIKE PARIS NOW.” Upon closer examination of the video, one can spot the words “BAMBINO” and “JACQUEMUS” printed in block text on the pavement, adding to the playful and imaginative nature of the brand’s marketing approach.