Ib Kamara launched his first collection for Virgil Abloh’s Off-WhiteTM in September of last year, and it was wrapped in a deep cobalt blue. For the brand’s recently unveiled Spring/Summer 2023 campaign, the brilliant shade is currently in the driver’s seat.

Based on the themes of the “Celebration” collection’s runway show, the campaign continues the collection’s themes of life celebration and societal thought challenge. The Thibaut Grevet-shot ad shows tailoring updated with contemporary silhouettes and textural detailing alongside the featured leather motocross pieces, from the atelier to the street. Cobalt blue, traditional black, and discrete white accents are all included in the pictured collection items.